اولویت‌بندی کیفیت خدمات مراکز اطلاعاتی براساس مدل کانو و تأثیر عملکرد نامتقارن

The objective of the present study is prioritization of the quality of information service centers in terms of Kano’s model and asymmetrical performance impact. This research is an applied research in terms of purpose, and is a descriptive survey in terms of data collection. A number of students at Tehran University at different educational levels, as clients of the Central Library during the educational year 1394-1395, served as the participants of the study. According to the information center of the Tehran University library, the number of clients during the period under investigation was 137,042. Using the Cochran formula, the sample size equals 375. Applying a random stratified sampling, the researcher collected 376 completed questionnaires. The collected data were analyzed through applying statistical tests, transforming the Likert scale into Kano’s model and asymmetrical performance impact formula. The results, generally indicate that the “services effect” factor, associated with the performance services category with low performance; “information control” factor associated with the category of motivational services, with low performance; while the factor “space and location of the library”, associated with basic services in high performance. Therefore, the prioritization of the measures to promote the quality of the library services, with regard to the Libqual dimensions, would be: (1) To promote the performance level of the factor “service effects” from a low- performance to a higher- performance level. (2) To promote the performance level of the factor “information control” from a low level to a higher performance level as well. (3) To sustain the performance level of the factor “space and location of the library” as it is.